Globalization of Fashion — YMA FSF 2019 Scholarship

During the first half of my sophomore year I decided to take on a big project. Every year, the YMA Fashion Scholarship Fund presents a case study for students to complete and turn in for review, along with a chance to win scholarship money. This year’s case study was based around globalization in the fashion industry. It was up to us students to choose a company and curate an omni-channel marketing launch plan to make the company expand to another country.

After months of hard work and late nights, I managed to turn in my final project based on the world’s largest online secondhand marketplace, ThredUp. I am proud to announce that I have been awarded with $5000 in scholarship money and travel stipend to attend the award show in January 2019! Below you can take a look into what I’ve created this semester.

Hannah MauserComment